Taking into account the geographic area that is defined below, describe your target audience. Start with the US Census or SimplyAnalytics. Remember: the narrower your target, the more likely your social media campaign is to be successful. If you speak to everyone; you speak to no one.


Using the brand you chose for your final project, define their target market using demographics and psychographics. Your research should reflect SimplyAnalytics or the US Census, and ESRI.

Your target must be NARROW with respect to:


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– age

– socio-economic bracket

– gender

– race/ethnicity ( if it is relevant).

I would like you to develop a complete definition on your chosen client’ s target audience. In your write-up, make sure you describe the

Demographics AND Psychographics of your target audience.

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