ampbell-Ewald Pumps Awareness into the American Heart Association case

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Title: Business Research Methods 11th Edition
Author: Donald R. Cooper; Pamela S. Schindler – ISBN: 978-0-07-337370-6 – Publisher:McGraw-Hill

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After reading Chapters 14 (Sampling), 15 (Analysis and Presentation of Data) and, 16 (Exploring, displaying and examining data), answer the questions below.

Open the attached case “Campbell-Ewald Pumps Awareness into the American Heart Association case”. Then, once you have read the case, answer questions 2 and 3. Answer the questions in APA style.

Assume the following:

2.1. A lakefront resort is planning for its summer busy season. It wishes to estimate with 95% confidence the average number of nights each guest will stay for a consecutive visit. Using a sample of guests who stayed last year, the average number of nights per guest is calculated at 5 nights. The standard deviation of the sample is 1.5 nights. The size of the sample used is 120 guests and the resort desires a precision of plus or minus .5 nights. What is the standard error of the mean in the lakefront resort example? Within what range below can the resort expect with 95% confidence for the true population means to fall? Show the calculation; otherwise, the answer will not be accepted.

2.2. A local restaurant is planning a study on the demand for meals over holiday weekends. In calculating the desired sample size for the study, the restaurant’s researcher decides to use a rule-of-thumb calculation for estimating the population dispersion. If the range of meals in the study is 0 to 30, what standard deviation does the rule-of-thumb method produce? Show the calculation; otherwise, the answer will not be accepted.

2.3. A microbrewery plans to conduct a study on beer consumption among men between the ages of 29 and 45. A pilot test indicated that men in this age category consume an average of 6 beers per week with a standard deviation of 2.3. If the microbrewery seeks a 95% confidence level and a precision of .5 beers, what size sample should be used in the study? Show the calculation; otherwise, the answer will not be accepted.

3. Open the attached case “Mastering Teaching Leadership case”. This exercise is a data analysis assignment. Then, once you have read the case and analyzed the survey’s results, follow the steps shown below:

The file shows the results obtained from applying the survey which appears at the end of the case: Pick five questions from the survey, and build a frequency table for each question, along with either a pie chart or a bar chart (should you need assistance in using Data analysis in excel, contact me please). See chapter16 on page 431 to review the concepts.

Go to page 444 and study the “Cross-Tabulation” technique. Then, go to the case’s survey, and select any two of the variables (questions) in the survey. Go to the excel file, click on the pivot table function (upper left corner under the “Insert” tab), and cross the two variables selected by you by using the pivot table function. To know how to use the pivot table in Excel, click on the link http://www.youtube.com/watch?v=3xfuPPrI1f8 from YouTube and learn from it. Repeat the same on the excel file with the two variables selected by you previously, and obtain the result.

Once you have followed the steps aforementioned, do the following: Analyze the results obtained from steps 2 and 3, craft an executive report (Google “how to write down an executive report”) based on your findings from steps 2 and 3. Do not forget to include the management question of the Mastering Teaching Leadership case.

Please separate these into 2 assignments. Assignment 1 will be questions 1 and 2. Assignment 2 will be question 3.